Star Entertainment has launched a recruitment drive and business for the Dorsett Hotel and residences
Star Entertainment’s Dorsett Hotel & Residences Recruitment Drive & Revitalisation of the Gold Coast Tourism Industry
Finally able to look ahead with real optimism, it appears that the worst of the COVID-19 pandemic is behind us, thanks to the recent introduction of proven vaccines worldwide. And as borders both at the state and international level begin to open, the tourism industry in Queensland – and especially the Gold Coast – is primed for a boom like never before.
Star Entertainment is gearing up for this wave of tourism, with Broadbeach Island precinct’s 53-storey Dorsett Hotel and The Star Residences tower achieving the 178m construction peak. Recently announced in an article by the Courier Mail, the project is set to open in early 2022, and as such, Star Entertainment have, ‘launched a recruitment drive and…unveiled a tourism business managing [the] new hotel and residences [on the] Gold Coast.’ With 90% of the tower’s 422 residences already sold, the second tower, which is due in 2024 and will be used for mixed purposes, has seen a further 370 apartments sold, leaving Star Entertainment general manager of hotels and residences, Mark Hodge, saying it has been an ‘exciting few weeks’ in the article.
Short- and Long-Term Accommodation from Star Entertainment in the Years Ahead
Star Entertainment has included it’s Gold Coast hotel and accommodation towers as part of its $2 billion Broadbeach Island masterplan, alongside a range of further projects, including resort amenities and apartment living. Developments continue with partnerships from the Chow Tai Fook Enterprises and Far East Consortium, who are also integral in the Queen’s Wharf project in Brisbane, worth $3.6 billion.
Over 60 frontline hospitality positions are needed upon opening of the Star Residences tower and Dorsett Hotel, with Steve McPharlin, (previously a chief executive at Tourism Noosa) now the director of hotel residences with the Gold Coast holdings, and Jessica Wilkie the newly established senior strata and asset manager.
Apartments are set to be placed alongside a letting program within the towers, enabling tourists and locals alike to enjoy both short- and long-term stays. Star Entertainment is excited to be playing a considerable role in the revitalisation of the tourism industry in Queensland, encouraging visitors to spend more money at local venues, attractions and businesses.
Rebuilding the Gold Coast Tourism Industry
The Gold Coast tourism industry is coming back to life after a hard couple of years due to the COVID-19 pandemic. In the same Courier Mail article, Queensland’s Tourism Industry Council chief executive Daniel Gschwind stated, ‘there is such a great level of pent-up demand…[but people are waiting for] clarity about travel situation[s].’
Mr Hodge made further statements in the Courier Mail article, concluding, ‘[that] in such challenging times for the Gold Coast and Queensland tourism sectors, we’re proud to be creating jobs now and confidence into the future.’